Brickworks Communications - how we do it

Revitalizing a legendary brand |

In 2005, United Way of Burlington & Greater Hamilton approached Brickworks to help it take a fresh approach to promoting its brand. The organization also asked us to plan a unique marketing campaign that would enhance its profile and boost fundraising efforts. To meet these objectives, Brickworks developed a communications plan that included new key messages and a fresh creative platform. With our help, United Way of Burlington & Greater Hamilton established a rejuvenated brand image, re-energized its campaign team, and accelerated the success of its fundraising efforts.

Laying the Foundation

The Brickworks-developed communications plan identified key stakeholders and defined the messages to reach them. A bold positioning statement – Get Into It! – focused United Way fundraising campaigns and became the call to action for the organization and the community.

Brochures

Brickworks designed a series of brochures that explained United Way and its programs, recognized United Way's Leaders and encouraged donors to contribute.

2005 Fundraising Campaign

The campaign included a series of specially-designed collateral material, including posters and advertisements.

Pledge Forms and
Canvasser Guides

For the 2005 campaign, Brickworks carried the "Get Into It" theme forward in the design of pledge forms, brochureware and campaign posters to support fundraising efforts.

Reporting to Stakeholders and the Community

We developed the 2005-2006 Annual Report to demonstrate that United Way is an efficient fundraiser and show how it is growing with the local community.

United Way	Get into it!	it's all about you	IMAGINING THE POSSIBILITIES	BUILDING ON THE PLATFORM	WRAPPING UP THE YEAR
	2005				2006