
Beautiful designs, innovative marketing. |
Starward has been building homes for over 100 years. Two years ago, Brickworks began work with Starward to re-position its five sites by streamlining sales material and brand image for three existing sites and developing new, matching creative for Starward's two newest sites. For each site, Brickworks was responsible for all aspects of marketing these communities. We developed a Strategic Communication Plan for each site and executed all elements, which included design of logos, brochureware, signage and floor plans, media planning and buying, as well as event coordination at sites to bring in new homebuyers. A particularly successful event was a Garden Party at Avalon that Brickworks inspired and executed. Local landscape architect and HGTV host Haig Sefarian hosted this Garden event, demonstrating how the unique urban lots found at Avalon's townhomes allow for beautiful and functional backyards... more »

Starward's updated website

Starward's updated website
Beautiful designs, innovative marketing. |
Recently, Brickworks, in partnership with Google Earth, launched a program called "Oogle Tours" which allows Starward's prospective buyers to actually see what the development would look like, complete with to-scale maps of local amenities. Oogle Tours has been very well received, and was covered by The Toronto Star, thanks to Brickworks' Media Relations team's involvement with Starward. Going forward, Brickworks will be working with Starward to develop a Starward community microsite, which will provide a forum for current residents in any and all of Starward's communities to interact with one another via a community blog. This microsite will be connected to the Starward corporate site but will be much more interactive and provide residents with the ability to upload pictures, comment on posted items and interact with one another. The microsite will also connect with Starward's new Facebook and Google Word Ads (developed and designed by Brickworks). These initiatives will give Starward a stronger web presence and give potential homeowners a great sense of what buying into a Starward community offers them.
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