This week, the New York Times reported Starbucks is launching a huge new advertising campaign to tell the Starbucks quality story to a younger generation of coffee drinkers. The twist? They are encouraging them to spread the print advertising campaign online via social media sites like Twitter and Facebook.

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So you’ve been hearing murmurs on the news and in advertising circles about social media, and you know that it needs some attention, but you’re not sure just how much attention to give it. The jury is still out on ROI, and you’re not yet comfortable with the dynamic of Social Media metrics.

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