The advancement of technology over the last couple of years has been astonishing. It seems as though no matter where you are or what you are doing, there’s a way of staying connected with the world. Now, one can access social media networks on their phone, allowing them to constantly stay up to date with the latest news, gossip and trends. Social media is not only used for personal reasons, but it is being used at schools, where students and professors go online to access various data.

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Your customers and potential customers are talking about you online - and there are many reasons to pay attention. Monitoring is a critical first step of an overall social media strategy.

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One of the interesting things going on here at Brickworks Communications is that there is a steady stream of small intimate gatherings of well regarded professionals and clients that are given a crash course in social media. They are tagged Social Media Breakfast  and how it can leverage the business you are currently involved in. [...]

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So you’ve been hearing murmurs on the news and in advertising circles about social media, and you know that it needs some attention, but you’re not sure just how much attention to give it. The jury is still out on ROI, and you’re not yet comfortable with the dynamic of Social Media metrics.

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While other agencies are sitting around waiting to determine whether they should be offering social media to their clients or not, we’re busy building programs, testing tactics, and spending time in the online trenches.

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f you have ever wondered how Social Media can make a difference in the corporate world, I suggest you read an article in Wired Magazine called “The Dark Lord for Broadband Tries to Fix Comcast’s Image“.

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