So you’ve been hearing murmurs on the news and in advertising circles about social media, and you know that it needs some attention, but you’re not sure just how much attention to give it. The jury is still out on ROI, and you’re not yet comfortable with the dynamic of Social Media metrics.

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While other agencies are sitting around waiting to determine whether they should be offering social media to their clients or not, we’re busy building programs, testing tactics, and spending time in the online trenches.

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f you have ever wondered how Social Media can make a difference in the corporate world, I suggest you read an article in Wired Magazine called “The Dark Lord for Broadband Tries to Fix Comcast’s Image“.

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